In order to create my digipak I needed to do some research in to how other mainstream pop artists compose their's. A digipak is styled packaging usually used for physically copies of CDs, the front cover is often also used for digital copies of albums. Digipaks often consist of information about the band, a CD and possibly song lyrics. The front cover normally shows something related to the artist/s, their name, the song or album title and possibly some artwork in the background. The inside then has the CD, possibly photos relating to the artist and then song lyrics or a leaflet with various information/more lyrics inside.
The first cover I looked at was Ed Sheeran's as he is the artist of the song I have chosen. His album cover is very simple and is just an orange picture of him, it is named after him and doesn't have an alternative title suggesting he wants the focus to be on him and his music. The little other writing on the cover shows the most popular songs on the album, which will capture the audience straight away as they won't have to check the back of the album to see if songs they like are inside. It also has a small promotion to entice you more, saying that if you put the CD in your computer you will unlock extra bonus content.
On the inside there is a removable leaflet, which is also attached to the front cover. Inside this leaflet is song lyrics to the songs on the album.The inside colours are once again black and white keeping it simple.
On the back of the digipak it is once again simple and includes the songs that on the album. This is helpful for when you want to buy the album as they are usually sealed and therefore you won't be able to look at the leaflet inside. There is also a barcode and the less important stuff in small writing as that isn't what the customer wants to see nor will it entice them in to buying it. This writing also includes his website, which isn't as small but isn't so large that its overly noticeable. It is bolder than the small writing so if the customer wishes to visit his website they won't miss it.
When I looked at digipaks I also looked at artists similar to the artist who's song I have picked. One of the digipak covers have looked at is Justin Beiber, a popular pop artist who is appealing to my target audience. His cover consists of a photo of him with his head down and his hands together, he looks pretty relaxed. The album cover itself has quite a few different patterns over it but in all is quite a simple design. The colours are blue, grey and white, with Justin himself also being black and white which makes the album seem pretty relaxed and calm. The patterns over him are prominent whilst not taking away from the fact the Justin is on the cover as well. The writing on the cover is quite stylised which makes it hard to read. It matches the colour scheme and is once again simple, being one word "Purpose". This adds to the thoughtful and simple effect the album gives off. The title has been placed at the bottom of the cover and I didn't notice it at first, which suggests the creator of the cover wanted to portray Justin more than the title, which makes sense as he is a very popular artist.
The first cover I looked at was Ed Sheeran's as he is the artist of the song I have chosen. His album cover is very simple and is just an orange picture of him, it is named after him and doesn't have an alternative title suggesting he wants the focus to be on him and his music. The little other writing on the cover shows the most popular songs on the album, which will capture the audience straight away as they won't have to check the back of the album to see if songs they like are inside. It also has a small promotion to entice you more, saying that if you put the CD in your computer you will unlock extra bonus content.
On the inside there is a removable leaflet, which is also attached to the front cover. Inside this leaflet is song lyrics to the songs on the album.The inside colours are once again black and white keeping it simple.
When I looked at digipaks I also looked at artists similar to the artist who's song I have picked. One of the digipak covers have looked at is Justin Beiber, a popular pop artist who is appealing to my target audience. His cover consists of a photo of him with his head down and his hands together, he looks pretty relaxed. The album cover itself has quite a few different patterns over it but in all is quite a simple design. The colours are blue, grey and white, with Justin himself also being black and white which makes the album seem pretty relaxed and calm. The patterns over him are prominent whilst not taking away from the fact the Justin is on the cover as well. The writing on the cover is quite stylised which makes it hard to read. It matches the colour scheme and is once again simple, being one word "Purpose". This adds to the thoughtful and simple effect the album gives off. The title has been placed at the bottom of the cover and I didn't notice it at first, which suggests the creator of the cover wanted to portray Justin more than the title, which makes sense as he is a very popular artist.
The next album I looked at was "Handwritten" by Shawn Mendes. Once again, similar to Ed Sheeran's and Justin Beiber's, it consists of a photo of Shawn in the centre, with simple colour and other things going on, but not enough to take the focus of the artist himself. Very similar to Justin Beiber's, their is writing/ patterns surrounding him, which looks as if it was written on a chalkboard. In this case it is appropriate as the album is called "Handwritten". The title itself includes his name and the name of the album, with his name being bigger and a bolder colour than the title. The style of the handwritten writing on the chalkboard is quite messy and matches that of the writing on the back cover. This consists of the songs in the album, a barcode and then copyright and dedications etc in small below. Once again the album colours are blue, black and white which gives it a clean finish and allows for certain parts to be prominent.
By researching these digipaks/albums I have realised that nearly all, if not all, pop artist's albums follow the same conventions with a simple design including a picture of themselves, a back cover with the song included and little else and bold colour choices which all go together and capture the audience's eye.
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