I have now tried using the website music-map.com to find artists that are similar to the ones I previously looked at. The closer the artists are together the more related they are.
First I looked at bands associated with Hailee Steinfeld. This shows that Hailee Steinfeld doesn't have a lot of chart topping artists that are similar to her- an example being Ellie Goulding which is one of the furthest away. She does however have quite a large group of artists chunked around her, with a variety of different pop sub-genres insinuating that she appeals to a wide variety of the pop audience.
Next is Shawn Mendes who's graph is more close knit than Hailee Steinfeld's which suggests he appeals to a more focused target audience. He does however have more well known artists surrounding him, such as One Direction, Justin Beiber and Ed Sheeran. Hailee Steinfeld also appears on this list which suggests they have somewhat similar target audiences.
The sub-genres of pop are less but become more apparent as you work your way out, such as Bridget Mendler who is somewhat of a Soul Artist as well as Indie Pop.
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